Local Resource Mobilisation Through the Media

Future mobilisation
The future of the media’s role in resource mobilisation is bright. More NGOs are seeing the important role the media can play in educating society on various issues and, as a result, motivating people to give. A quick survey on resource-mobilisation methods has revealed that the media fundraising method is yet to be exploited, although it is estimated that its use will increase. It should be noted that the media is willing and ready to give a helping hand provided it is asked.