Local Resource Mobilisation Through the Media

Financial sustainability probably is the biggest challenge that many NGOs face in Eastern Africa. Every indication is that this will remain the case unless NGOs and their stakeholders begin to define new resource-mobilisation strategies and start exploring creative alternatives to traditional sources of funding. With traditional sources of funding for NGOs becoming ever more scarce and unpredictable, the civil-society sector needs to continue thinking of coping strategies to have in place for financial sustainability, bearing in mind that almost 70 percent of its budget comes from foreign (and, in most cases, very limited) donors. Mobilising resources from local sources is an alternative means.