Local Resource Mobilisation Through the Media
TV project raises awareness, monies for Tanzanian AIDS patients and orphans.
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Local resource mobilisation not only will reduce the level of dependency on Tanzanian organisations, but also strengthen “local ownership” of projects. FS
This article is reprinted with permission from international fundraising organization The Resource Alliance.
Ruta Mutakyahwa is a consultant, researcher and trainer at the Romme Centre, a market- research firm in Dar es Salaam, Tanzania.
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- Companies:
- People Magazine
- People:
- Betty Mkwasa
Ruta Mutakyahwa
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