Local Resource Mobilisation Through the Media

In response to this, Independent Television (ITV), a division of IPP Media, launched the Ukimwi Ni Huu Project aiming to:
* create awareness among government authorities at various levels, NGOs and the society as a whole of the gravity of the HIV/AIDS problem;
* sensitise Tanzanians to feel obligated to provide necessary care and support to unfortunate and disadvantaged fellow citizens; and
* arouse and stimulate positive public response (in terms of financial and non-financial support) to reduce the suffering of HIV/AIDS victims.