Tweet, Tweet: A Crash Course in Twitter for Nonprofits

Still wondering what this Twitter thing people keep talking about is and if/how your nonprofit can use it to connect with constituents?

In the Network for Good webinar "Twitter Fundraising: Holy Grail or Fail Whale?" in late April, presenter John Haydon, a social-media marketing coach and consultant and publisher of a free report for nonprofits called "Twitter Jump Start: The Twitter Guide for Small Nonprofits," shed some light on what Twitter is, mastering the four post types, the advantages of Twitter vs. e-mail and direct mail, and Twitter campaign-management basics.