Tweet, Tweet: A Crash Course in Twitter for Nonprofits
"Once you close your laptop, your iPhone or whatever, you don't see it; you're done. Direct mail, you can put it next to the bathroom, read it, have it on your couch, have it on your coffee table or have it at your bedside," Haydon added. "People kind of hang on to it a little bit more."
Twitter campaign-management basics
For organizations planning on spending time on Twitter, Haydon recommended staying aware of these points:
- Companies:
- Network for Good
- People:
- John Haydon
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