Tweet, Tweet: A Crash Course in Twitter for Nonprofits

*Messaging vs. connecting: Twitter is a different animal. It isn't about creating a message that will then be pushed to potential supporters and consumed by them. As with most social media, it's more about a two-way conversation and being heard. Think of it as a community instead of a "target market." The word "messaging" assumes everybody is vanilla, Haydon added, and they're not.