Tweet, Tweet: A Crash Course in Twitter for Nonprofits

"People don't want to make friends with logos, people want to make friends with people," he said.

Make sure your avatar stands out and communicates who you are — whether personally or as an organization.

*Finding your advocates: Haydon recommended doing keyword searches on Twitter, creating alerts on TweetBeep and Tweet Scan, and doing real-time searches on monitter and TweetGrid.