Tweet, Tweet: A Crash Course in Twitter for Nonprofits

He also pointed to the success of Ashton Kutcher's recent campaign to beat out CNN to be the first person to get one million followers on Twitter, which he won, resulting in hundreds of thousands of dollars in donations combined from Kutcher, CNN and other celebs to the United Nations to fight the spread of malaria. For the campaign, Kutcher leveraged his celebrity status, challenged others, and created a doable and specific call to action with great success.