Tweet, Tweet: A Crash Course in Twitter for Nonprofits

"So, a plain Web 1.0 post is where you just literally make a statement on Twitter. This is basically a one-way communication. It's a good way for people to come in and connect with your nonprofit," Haydon said. "But, ultimately, the content that you're leading people to has to be valuable."

2. Retweet or "good karma" posts
Pro: Creates good karma by forwarding valuable tweets (Twitter posts) to other Twitter users. There is the potential for articles to go viral and be seen by thousands of people.