Tweet, Tweet: A Crash Course in Twitter for Nonprofits

"Let's say that I'm following Rebecca. Rebecca says, 'Hey, it's so hot right now, I'm sweating. I need some ice cream.' And then she has a link to the best ice cream in the world. What I do is I say, 'Wow, I bet a lot of people following me would be interested in that because they may also be hot as well.' Or at least they like ice cream. So, what I do is I literally just put an RT at the beginning of her tweet," Haydon said.