Twitter Advertising Platform Ad.ly Allows Tweeters to Give Back

Each user can opt to donate their earnings to a charity of their choice or keep the monies for themselves. Currently celebrity Ad.ly users are using this opportunity to spread the word of their favorite charities, while raising money through their Twitter accounts to donate to these organizations. DJ Samantha Ronson chooses to donate her money to Music Rising, which raises funds to provide instruments to those affected by Hurricane Katrina, while “Heroes” star Greg Grunberg shares his money with Talk About It, a charity aimed at raising awareness for Epilepsy.