Twitter Advertising Platform Ad.ly Allows Tweeters to Give Back

“Ad.ly is bridging the gap between advertisers and Twitter users and although we feel that each user should be paid for the content that they are producing on Twitter, we also feel that it is important for these publishers to be able to give back to a charity of their choice.” said Sean Rad, founder and CEO of Ad.ly, “We know that not everyone can afford to donate to the charity organizations that they are most passionate about, so we have found a way to allow them to combine their enjoyment of Twitter with the love of their favorite cause.”