There is a growing number of savvy, early-adopters in nonprofit development and communication departments across the country who are taking advantage of Twitter as a “friend-raising” tool. Once they have built up their social capital, they are turning it into a fundraising machine.
(If you’ve never heard of Twitter, a web 2.0 tool, a good start would be to check out the video posted at the site’s sign-up page, http://twitter.com/.)
Twitter: It Isn't Just for Breakfast Anymore
There is a growing number of savvy, early-adopters in nonprofit development and communication departments across the country who are taking advantage of Twitter as a “friend-raising” tool. Once they have built up their social capital, they are turning it into a fundraising machine.
(If you’ve never heard of Twitter, a web 2.0 tool, a good start would be to check out the video posted at the site’s sign-up page, http://twitter.com/.)