Jennifer sees social media as being on the front lines of patient relations and heading off disgruntled customers and making them whole again before their word of mouth is broadcast far and wide.
“When we find a blog in which a parent talks about a bad experience, we alert our clinical leaders who can look into the matter and help remedy it,” Parris explains. “Twitter allows us to do the same thing. It has a great search function that allows us to monitor what's being said.”
Twitter: It Isn't Just for Breakfast Anymore
Jennifer sees social media as being on the front lines of patient relations and heading off disgruntled customers and making them whole again before their word of mouth is broadcast far and wide.
“When we find a blog in which a parent talks about a bad experience, we alert our clinical leaders who can look into the matter and help remedy it,” Parris explains. “Twitter allows us to do the same thing. It has a great search function that allows us to monitor what's being said.”