Two Common Direct-mail Production Issues

Organizations can even use laser personalization to respond to urgent issues by having a generic outer envelope and reply envelope that can be printed ahead of time.

As for cost effectiveness, Hitchcock says, postage is the most significant variable in cost for mailings to an organization's current members or current donors. "The decision of when to use First Class postage and when to use nonprofit standard postage is a big one," he says. "It makes a big difference in the cost."