Two Common Direct-mail Production Issues

Another test that has low production costs and can make a lot of difference in the cost of your mailing is business reply envelope vs. a "Place Stamp Here" reply envelope. "The cost to the organization of using business reply envelopes can be significant over time," he says. If the use of the business reply envelope doesn't increase gifts, then the organization can stop using BREs, which can result in significant savings over time.