Healthy Fundraising
CaringBridge tells donors ‘You Are Powerful,’ while HealthConnect One ignites its board’s passion for giving/raising money.
The direct mailer had two different versions: one to donors who contribute less than $500 a year and another to major donors, who contribute at least $500 annually. Each included a two-page letter with similar copy and a personal signature from CaringBridge founder and CEO Sona Mehring; however, the major-gift solicitation also included a description of CaringBridge's major-donor program and planned-giving information.
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