Healthy Fundraising

Both letters had the CaringBridge.org logo and a version of the You Are Powerful image, showing consistent branding, and both letters began with a personalized greeting and the opening sentence, "You Are Powerful!" in bold type. They also both highlighted the story of the Farrar family, detailing how Shawna Farrar launched a website for her son Ramsey after he was diagnosed with acute lymphoblastic leukemia, and how CaringBridge helped alleviate pressures of having to call and e-mail family and friends with updates by allowing them to simply visit the site.