Healthy Fundraising

The biggest difference was in the reply forms. On the regular appeal, it asked for the donor's e-mail address and phone number, offering check boxes to keep the donor informed about how his or her donation helps connect families using CaringBridge, as well as an option to be listed as an anonymous donor. It also included another You Are Powerful image above a Charity Navigator Four Star Charity seal. On the reverse was an option to make your gift in tribute of a family using a CaringBridge site, allowing the donor to add the specific URL of that site and a tribute message.