Healthy Fundraising

Below that was the planned-giving information, which was titled "PLANNING YOUR LEGACY IS IMPORTANT …" It invited the donor to "visit www.CaringBridge.org/PlannedGiving or call 651.789.3384 to learn more."

The reply device, which had more real estate as a buckslip, was also slightly different than in the regular appeal. It included a call-out box on annual-giving recognition, describing the different levels: Bridge of Hope ($20,000+), Bridge of Nurturing ($10,000-$19,999), Bridge of Helping ($2,500-$9,999), Bridge of Sharing ($1,000-$2,499) and Bridge of Encouragement ($500-$999). The reply device also included a different URL, www.CaringBridge.org/majorfunding, as well as a request to "Contact me to discuss including CaringBridge in my estate plans."