Healthy Fundraising
CaringBridge tells donors ‘You Are Powerful,’ while HealthConnect One ignites its board’s passion for giving/raising money.
The reverse was identical to the regular reply device, plus it included CaringBridge's mission and put the thank-you in a separate box.
Coinciding with the direct mail was an e-mail campaign that began with a description of the You Are Powerful campaign in CaringBridge's June 2011 newsletter. It was a soft launch of the campaign featuring an invitation to give from the CEO, and most of the newsletter articles reinforced the campaign theme.
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