Healthy Fundraising
CaringBridge tells donors ‘You Are Powerful,’ while HealthConnect One ignites its board’s passion for giving/raising money.
The first e-mail was a an ask featuring the Farrar family story. A short, two-paragraph e-mail, it included the You Are Powerful image, a photo of Ramsey, the CaringBridge logo and a prominent "Donate Now" button, which took the donor to the CaringBridge donation landing page. The landing page featured the You Are Powerful campaign and provided options on making a tribute, giving levels, etc.
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