Healthy Fundraising

You Are Powerful

When a nonprofit organization relies almost entirely on individual donations for its funding, it puts a lot of pressure on the fundraising team to come up with engaging, relevant and, most importantly, successful campaigns.

CaringBridge, which provides free websites that connect people experiencing significant health challenges to family and friends by chronicling their health journeys, is such an organization. Nearly all of its funding comes from individual donors so it can continue to work on its mission to amplify the love, hope and compassion in the world to make each health journey easier through community. So each year, CaringBridge embarks on two annual campaigns — one in June and another at year end. And while the bulk of donations typically come in during year-end campaigns — it's not called the giving season for nothing — CaringBridge found tremendous success with its midyear "You Are Powerful" campaign in 2011.