Healthy Fundraising
CaringBridge tells donors ‘You Are Powerful,’ while HealthConnect One ignites its board’s passion for giving/raising money.
The second e-mail's main call to action was to watch and share the You Are Powerful video CaringBridge created. The copy was even shorter than the first e-mail, and the link to watch and share the video took the recipient to the You Are Powerful landing page, caringbridge.org/powerful, where he or she could make a donation easily by clicking on the Donate Now button. The short video could be easily shared via Facebook and Twitter as well, helping constituents spread the word.
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