Healthy Fundraising

"Thank you for powering the CaringBridge community."

The next phase of e-mails was the acknowledgment stage, including those personal thank-yous, gift receipts and tax information, and the final follow-up thank-you from the Farrar family.

CaringBridge also updated social-media mentions of the campaign each time an e-mail went out, posting things to Facebook frequently about the campaign. Mobile was incorporated as well, with the mobile site functioning with the e-mails and messages, as well as having highlights and the ability to donate via the mobile site for the campaign. The campaign was mobile-friendly in every aspect. Then there were prominent stories and features about the campaign on CaringBridge's homepage, other website pages and on all the various pages set up by the authors chronicling their health journeys. Badges and apps were created to encourage giving, integrate the campaign and make it as accessible to everyone as possible. Those different channels were segmented appropriately to how authors, visitors and donors interacted with CaringBridge.