Healthy Fundraising
CaringBridge tells donors ‘You Are Powerful,’ while HealthConnect One ignites its board’s passion for giving/raising money.
Campaign strategy and deployment
You Are Powerful was launched at the beginning of June and ran throughout the month, with the thank-you stage deployed in the first week of July. The first piece to go out was the direct-mail letter. Shortly thereafter, CaringBridge began its e-communications strategy. The first step in that process was a soft launch of the campaign through the CaringBridge e-newsletter, populated with stories to get constituents familiar with the look and feel of You Are Powerful. Nelson describes it as "an invitation from our CEO to really give and get involved in the campaign."
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 AllNext »
- Companies:
- Charity Navigator
Related Content
Comments
