Healthy Fundraising
CaringBridge tells donors ‘You Are Powerful,’ while HealthConnect One ignites its board’s passion for giving/raising money.
Throughout, any time a donor made a gift, he or she got a subsequent thank-you e-mail on top of the auto-response tax receipt. It was personalized and more authentic than the standard e-receipt. Then to wrap things up, a thank-you e-mail featuring a video from the Farrar family directly thanking donors was sent out the first week of July, providing a touching, personal message.
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