Healthy Fundraising

Results

So often, you hear fundraising professionals stress the importance of the donor, the importance of using more "you" language than "we" language. That was clearly the driving force behind the You Are Powerful campaign, and the results proved the theory correct.

Typically during its end-of-spring, early-summer annual campaign, CaringBridge sees a spike in donations of around 35 percent compared to giving the rest of the year. With the You Are Powerful campaign, the organization saw that balloon to a 58 percent increase in gifts. That resulted in CaringBridge not only reaching its $1 million goal, but exceeding it by bringing in more than $1.25 million. To put that in perspective, CaringBridge raised $754,000 in that same time period in 2010.