Healthy Fundraising
CaringBridge tells donors ‘You Are Powerful,’ while HealthConnect One ignites its board’s passion for giving/raising money.
"It was obvious when we shared the video with the staff that we had hit the mark. People felt, 'Yep, that's exactly what we want people to feel.' That was a proud moment," Espy adds.
The campaign was such a success that the elements and tactics CaringBridge used are now standard cornerstones of its campaigns going forward. It's easy to see why, given the response and feedback from the CaringBridge community.
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