Healthy Fundraising
CaringBridge tells donors ‘You Are Powerful,’ while HealthConnect One ignites its board’s passion for giving/raising money.
Objectives
The goals of the One Birth campaign were to raise $20,000 — $5,000 more than the year before; reach new donors through media outlets; and garner positive feedback from the theme, design and clarity of message compared to years past.
To do that, HealthConnect One laid out a strategy to integrate all aspects of the campaign with the same language, images and themes to represent the One Birth campaign.
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