Healthy Fundraising
CaringBridge tells donors ‘You Are Powerful,’ while HealthConnect One ignites its board’s passion for giving/raising money.
With more board involvement, the goal was to hit several target audiences in one fell swoop: current donors, lapsed donors who hadn't given the in past two years, partner organizations and board members' personal contacts. It's a "mixed bag of donors," says Ogrin, with people giving anywhere from $5 to $3,000 annually.
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