Healthy Fundraising
CaringBridge tells donors ‘You Are Powerful,’ while HealthConnect One ignites its board’s passion for giving/raising money.
"… How will you respond? One birth at a time, HC One changes families, communities and agencies. Right now a baby is being born. Partner with us this year, in our 25th year, to start more babies on the road to a healthy life. Start with us at the beginning. Where it counts."
Following the direct mailer, four e-mails were incorporated, each with a similar look and feel. The first had a subject line of "It's a Girl!" The message had an image of a baby below the quote, "It's a Baby Girl!" It described how HealthConnect One has been inside delivery rooms supporting healthy births for 25 years and highlighted in underlined text in a different color: "TOGETHER, WE CAN MAKE A CHANGE!"
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