Healthy Fundraising
CaringBridge tells donors ‘You Are Powerful,’ while HealthConnect One ignites its board’s passion for giving/raising money.
The third e-mail's subject line was "Occupy Moms." It had an image of a mother with four children around her under the heading "Calling All Babies!" Once again, it followed the same template as the other e-mails, with slightly altered copy.
Finally, the fourth e-mail had a subject line of "One Powerful Year." Under the heading "The Power of One Birth" was the same image of a baby used in the original e-mail. This time, the copy focused a little more on HealthConnect One's 25th anniversary: "Our Baby, HealthConnect One, turns 25 this year because of YOUR support!"
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