Healthy Fundraising

Following that was a quote from Abramson and a hyperlink to "Click here to make a 2011 Donation," and it closed, "Help us stay committed to families for another 25 years!"

Any time a donor made a gift, HealthConnect One also sent a thank-you note within a week. It was a personal note from Ogrin that she signed and included a gift receipt for tax purposes. Then through January and February, Abramson wrote personal thank-you letters to donors who donated over a certain amount, as well as donors she has personal relationships with. Those thank-yous not only thanked donors, but invited them for phone calls or face-to-face meetings as well.