Healthy Fundraising
CaringBridge tells donors ‘You Are Powerful,’ while HealthConnect One ignites its board’s passion for giving/raising money.
HealthConnect One also updated Facebook with mentions any time an e-mail was deployed, and encouraged board members and supporters to post when they made donations on Facebook.
Campaign strategy and deployment
The campaign ran from Thanksgiving through December, with the personal thank-you phase in January and February. The direct-mail pieces, about 2,000 total, were sent before Dec. 1. Then the e-mail campaign launched the first week of December. The second was deployed in the middle of the month, the third right before Christmas and the last one right before New Years. The e-mails went to about 2,000 HealthConnect One e-mail subscribers.
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