Healthy Fundraising
CaringBridge tells donors ‘You Are Powerful,’ while HealthConnect One ignites its board’s passion for giving/raising money.
Objectives
The overall goals of the campaign were to raise $1 million and create a compelling, highly integrated, engaging campaign for CaringBridge constituents.
"One of our main goals was to focus on the 'you' in You Are Powerful," Nelson says. "We wanted to have CaringBridge constituents be able to see themselves and connect and identify with the messaging that we put forth and show donors that they really do have an impact — that gift to CaringBridge is powerful and benefits so many people."
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