Healthy Fundraising

Unlike many organizations, CaringBridge doesn't have very specific donor demographics, so the message had to be diverse enough to resonate with authors chronicling their journeys on CaringBridge sites, visitors who read those stories and interact, past donors, and even new prospects that came in contact with CaringBridge for the first time. That's a big task with more than 60,000 individual sites created in the past year and some 43 million people interacting with CaringBridge in a given year.