Two Keys to a Solid, Mid-Level Donor Program

While developing a mid-level donor program is a different experience for every organization, there are some common issues all will face.

The session “Mid-Level Program: The Who, Why, When and How” at the DMA Nonprofit Federation 2007 Annual Washington Nonprofit Conference featured speakers from three nonprofit organizations with success launching mid-level donor programs from existing direct marketing programs. The speakers — Jim Kaltenbach, group VP of customer relationship marketing at the Arthritis Foundation, Joan H. Smyth Dengler, vice president of direct response for Covenant House, and Robert Beatty, director of direct marketing for the Alzheimer’s Association — shared case studies, best practices and lessons learned from their experiences in getting a mid-level program up and running.