Two Keys to a Solid, Mid-Level Donor Program

The two key factors to a successful mid-level program stressed by Dengler are:

1. Content. Offer and copy should be solid and focus on an organization’s specific need. Some examples of specific needs are if an organization moves to — or needs to build — a new location, when new services are being offered, if the number of clients it serves increases, if it loses a grant or if it’s affected by a change in government policy.