Two-Minute Interview With Betsey Fortlouis, ASPCA

FundRaising Success: How frequently does your organization send out direct mail?
Betsey Fortlouis: We mail about 28 million pieces of direct mail each year. In general we mail about three to four different packages a month. Acknowledgements and sustainer packages go out on a monthly basis.

FS: What is the production flow of your direct-mail program — i.e., pre-press, printing, lettershop and mailing?
BF: We use an amazing production director who manages all of these stages for us. We look at bluelines and set-ups, but we do not have direct relationships with our vendors. All vendor relationships go through our production director. Our program is growing rapidly, and we made a decision not to bring production in-house.