Two-Minute Interview With Betsey Fortlouis, ASPCA

FS: What are some production issues that your organization faces in regards to direct mail?
BF: Our production issues are not out of the ordinary — when we have issues they usually arise from a delay in releasing art or a certain paper stock being out, etc. About two years ago we had issues because of inclement weather that closed down one of our mail shops, delaying our mailing by several days.