Two-Minute Interview With Betsey Fortlouis, ASPCA

FS: What are some tried-and-true ways you’ve found to cut costs for direct-mail production?
BF: We always try to gang print on certain components to cut down costs, and our production director always bids out mailings.

FS: What are some tips you can share to avoid making mistakes that cost time and money?
BF: Open communication is the best solution. If there is a problem with postage, art, you name it — make sure all parties are aware. It’s easier to work together to find a solution.