Two-Minute Interview With Betsey Fortlouis, ASPCA

FS: What advice can you give organizations in terms of getting the best postage rates?
BF: Think about the types of packages you are mailing and who the audience is. There are certain packages that we must mail First Class while others can go bulk/nonprofit rate. In terms of postage, it’s the biggest cost associated with direct mail, and an organization’s budget should always factor that in.