Two New Political Lists From Time Inc.

Press release (Oct. 18, 2011) — Time Inc. is making available two new lists that offer expanded political selectivity for more accurate targeting, available from Infogroup.

Time Inc. Political Party Masterfile
The new Time Inc. Political Party Masterfile gives mailers the ability to target Democrats, Republicans, Independents, and Registered Voters — No Party from the Time Inc. universe of 15MM active subscribers. This self-reported political data can be selected in combination with any geographic, source, recency, gender, demographic, interest and purchase data variables — on both postal and email address orders.