Two New Political Lists From Time Inc.

This new masterfile includes subscribers to All You, Coastal Living, Cooking Light, Entertainment Weekly, ESSENCE, FORTUNE, GOLF Magazine, Health, InStyle, Money, People, People en Español, People StyleWatch, Real Simple, Southern Living, Sports Illustrated, Sunset, This Old House, and TIME.

Time Inc. Democrats and Republicans – Modeled Names
New political models provide incremental volume of qualified republican and democratic prospects for mailers targeting smaller regions. Through a logistical regression discriminate model, Time Inc. has identified the subscriber households with unknown political party affiliation that are most likely to be democratic, and most likely to be republican.