When Goofus and Gallant Raise Funds
Two paths to fundraising failure — and one to success.
Remember Goofus and Gallant? They're two boys, brothers maybe, whose morality tales in children's magazine Highlights (that mainstay of doctors' waiting rooms) had a profound impact on the moral and behavioral development of many a boomer-aged kid — though not always the way the authors intended. (They are also, I'm compelled to mention, registered trademarks of Highlights for Children Inc.)
- Companies:
- TrueSense Marketing
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