When Goofus and Gallant Raise Funds
Two paths to fundraising failure — and one to success.
By
Jeff Brooks
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Organizations on the Gallant plan either go into financial collapse, find different funding sources, or lurch back and forth between Goofus and Gallant in a brand-crushing, schizophrenic dance.
If our only choices were Goofus Fundraising or Gallant Fundraising, we'd be in a world of hurt: caught between an approach that works in the short term but cuts us off long term, and one that we like but doesn't work at all.
0 Comments
View Comments
- Companies:
- TrueSense Marketing
Jeff Brooks
Author's page
Related Content
Comments