When Goofus and Gallant Raise Funds
Two paths to fundraising failure — and one to success.
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Jeff Brooks
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Third Way Fundraising
Good news: You don't have to choose between Goofus and Gallant. There's another kid who also grew up to be a fundraiser, and he has a better way. Maybe you haven't heard about him, because not a lot of people work the way he does. We'll call him, for no particular reason at all, Geoffrey. He's watched Goofus and Gallant for a long time and noticed that each of them did some things right and others wrong.
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