When Goofus and Gallant Raise Funds

Geoffrey Fundraising doesn't live in a fantasy "Kumbaya" world. It tells donors with clarity and urgency that there's a problem to be solved. It does so in ways that may make donors uncomfortable.

But here's where Geoffrey parts ways with Goofus and borrows a page from the Gallant playbook: He tells donors there's hope. He puts just as much energy into describing the solution as the problem. He makes it very clear to donors that when they give, 
progress will be made. He's as clear and specific about that as he is about the problem itself.